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Earth Greetings Christmas Cards

My aim was to design a Christmas card range that people love to give because it celebrates the birds and blooms of an Australian Summertime Christmas with minimal environmental impact and additionally benefits our environment in a positive way. Earth Greetings support of the Australian not-for-profit organization Trees For Life has enabled us to do this. We make a donation to them from every pack of Christmas cards sold enabling them to plant a native tree.

By choosing 100% post-consumer recycled paper for the Christmas cards and packaging as well as 100% post-consumer recycled, natural and unbleached envelopes we have kept environmental impact to a minimum. The packaging is designed to that the designs on the front show through a window which holds the product in place without the use of plastic. The cards are printed locally by a carbon neutral printer, using vegetable based ink.

The remaining life cycle of the paper, printing, packaging and freight is measured and offset as part of Earth Greetings’ annual carbon audit. 100% of the greenhouse gas emissions of this product have been offset making it carbon neutral.

Since 2008, Earth Greetings have enabled Trees For Life to plant more than 40,000 trees as a result of donations from pack sales.  The “Every pack plants a tree” message is proudly displayed on the packs and POS displays and many people say they are encouraged to buy these cards in order to help the environment.

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Project Credits

Design Studio

Earth Greetings
SA, Australia
www.earthgreetings.com.au

Creative Director, Founder

Heide Hackworth

 

Details

Paper

Contains 100% post-consumer waste
Not chlorine bleached
Made by environmentally certified mills (EMS, ISO 14001 or EMAS) that recycle or capture waste before it enters the environment
Carbon offset where available

Packaging

Cards are packaged for wholesale in 100% post-consumer recycled paper bags
Display stands are made of recycled cardboard or durable powder-coated steel
Packaging is 100% biodegradable
Packaging is kept to a minimum with no unnecessary extras
No plastics

Printer(s)

Minimizes water use
Digital to plate printing
Vegetable based inks
Alcohol free printing
Recycling or reusing of waste
Low chemical and solvent usage
Energy efficient

Earth Greetings office

Use and reuse 100% post-consumer recycled or bamboo paper for in-office printing
All office waste is recycled and compost food waste
Refill and recycle toner cartridges
Energy efficient light bulbs
Planted native trees and shrubs outside the office & have their own salad garden so they can ‘eat local’
Promote cycling, walking or catching public transport to work whenever possible
Use 100% accredited Green Power / Carbon Neutral