• Lifewater 2
  • Lifewater project
  • Lifewater project

Lifewater International

Lifewater International is a non-profit water development organization dedicated to effectively and sustainably serving the world’s rural poor through integrated water, sanitation, and hygiene programs. The organization, which has been around for over 35 years, came to Rule29 for a refresh of their brand, hoping to appeal to new generations and distinguish themselves even more in the non-profit sphere. With that in mind, Rule29 set out to develop a contemporary look that would demonstrate the professionalism and integrity of Lifewater, while also engaging interested audiences with powerful imagery and sleek design.

Rule29 started with an in-depth analysis of the goals and vision of Lifewater, understanding the unique perspective and incredible passion of the team. Then they considered the challenges of gaining support as a non-profit in the quickly changing landscape of social activism, even traveling to Africa to see the work being done first-hand. This helped the designers at Rule29 create assets that communicated the vision of the organization in a way that appeals to a wide range of interests.

tier 2

Project Credits

Design Studio

Rule29 Creative
Geneva, Illinois, USA
rule29.com

Creative Director

Justin Ahrens

Designers

Justin Ahrens, Susan Herda, Kellen Scott, Tim Damitz

Copywriter

Lifewater

Photography

Wonderkind Studios

Client

Lifewater International
San Luis Obispo, CA, USA
www.lifewater.org

Project Details

Paper

Paper brand, line, weight
www.url.com

Specs

100% PCW or alt fiber?

Certifications

FSC, Green-e, etc

Material 2

Brand, line

Specs

100% PCW, etc?

Certifications

Green-e, etc

Paper 2

Paper brand, line, weight
www.url.com

Specs

100% PCW or alt fiber?

Certifications

FSC, Green-e, etc

Material 2

Brand, line

Specs

100% PCW, etc?

Certifications

Green-e, etc

Printer

O’Neil Printing
Pheonix, AZ, USA
www.oneilprint.com

Certifications, Partnerships, Memberships

FSC, IMPACT Award from the Phoenix Chamber of Commerce for commitment to environmental practices.

Ink information

Brand, Veg-based, low voc, etc

  • Date November 9, 2016
  • Tags Branding, Packaging, Print, Publication, Tier 2

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