Salvaged was a unique retail shop in downtown Frederick, Maryland that offered both modern home decor and refurbished, up-cycled, vintage furniture. Kalico Design worked with Salvaged to create a refreshed identity, including logo redesign, hang tags, window graphics and stationery. Salvaged needed in-store hand tags in multiple sizes to work on both large furniture as well as smaller home accessories, so Kalico Design created a set of multiple-sized tags.
The goal was to make the hang tags re-usable, so they were designed to be written on by hand. For the refurbished furniture Kalico create a 2-tag set that included a general Salvaged tag, as well as a “MyStory” tag. Each “My Story” tag has a hand-written description of the piece’s age, where it was found, and a description of how it was refurbished. For the smaller home items, a miniature tag was also created. Customers really enjoy the personalized “My Story” that accompanied their furniture, and usually ended up keeping them.