• walmart brochure spreads

Walmart Deli Product Catalog

This project was simple enough. Design a take home guide that  showcases all Walmart has to offer at their deli. We decided at Mono, to ask if we could print with recycled PCW paper. Its mind blowing that such a simple question can have such a large impact. There were some small challenges (mainly negotiating a slightly higher price) however we finally got the recycled PCW paper approved. Pretty easy. You should do this as well.

We were happy in the end. All aspects of the design met the clients needs. The piece was beautiful and we literally saved an entire forest (3,740 trees!) However, if we were to do things differently next time, we would have like to have made sure the inks we were printing with were sustainable and design without bleeds.

tier 1

Project Credits

Design Studio

Mono
Minneapolis, MN

www.mono-1.com

Creative Director

Kelly Munson

Designer

Calvin LaBrie

Copywriters

Eric Spore

Client

Walmart

Details

Paper

Appleton Coated, Reincarnation
www.appletoncoated.com

Specs

100% PCW

Certifications

FSC, Green-power, Ancient Forest Friendly

Comments

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  • Client www.walmart.com
  • Date October 11, 2018
  • Tags Print, Tier 1